Sponsorship & Business

The business of sailing — sponsorship, media rights, and team budgets

19 stories

Ida Lewis Distance Race Secures Marquee Partnership, Signaling Renewed Offshore Vigor

The venerable Ida Lewis Distance Race welcomes lifestyle brand Kiel James Patrick as its presenting sponsor, injecting fresh energy into the Northeast's competitive offshore calendar.

8h ago

Henri-Lloyd Docks with Andrew Simpson Foundation: A Legacy Forged in Performance

The iconic marine apparel brand throws its weight behind youth sailing development, fostering the next generation of champions and enthusiasts.

Apr 13

Henri-Lloyd Dives Deep with Andrew Simpson Foundation: A Partnership for Sailing's Future

The iconic British brand commits to fostering sailing talent and accessibility through a comprehensive new partnership.

Apr 13

Henri-Lloyd's Long-Sleeve Dri-Fast: Performance Meets Panache for the Discerning Sailor

The iconic marine apparel brand extends its popular Dri-Fast line, offering a versatile garment that seamlessly transitions from high-octane racing to relaxed dockside soirées.

Apr 8

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Henri-Lloyd Extends Dri-Fast Line: Performance Meets Panache for the Modern Mariner

The iconic British brand unveils a long-sleeve iteration of its popular Dri-Fast polo, blending technical prowess with timeless dockside elegance.

Apr 81

YETI Lands at P&B: A Strategic Play for the Marine Lifestyle Market

The iconic outdoor brand's partnership with P&B signals a deeper dive into the sailing community, offering rugged gear for the discerning mariner.

Apr 27

YETI Lands at P&B: A Strategic Play for the Sailing Lifestyle Market

The iconic outdoor brand's partnership with P&B signals a deeper dive into the competitive sailing community, offering rugged gear for those who live on the edge.

Apr 24

Grassroots Growth: Sail Canada's 'Sailing for All' Initiative Charts a Course for Inclusivity

Twenty-four Canadian clubs and schools receive vital funding, aiming to broaden the sport's appeal beyond traditional enclaves.

Mar 305

Canada's Grassroots Sailing Gets a Much-Needed Boost: A Blueprint for the Future?

Twenty-four Canadian clubs and schools share over $80,000 in funding, aiming to broaden the sport's appeal and accessibility.

Mar 304

Grassroots Growth: Canadian Sailing Secures Vital Funding for Inclusivity

Sail Canada's 'Sailing for All' initiative, backed by Sport Canada, injects over $80,000 into clubs nationwide, aiming to broaden access to the sport.

Mar 307

Henri-Lloyd Unveils MAV Lite 2.0: A Featherweight Contender for the Modern Sailor

The iconic British brand redefines foul-weather gear with a recycled, high-performance shell engineered for agility and comfort in demanding conditions.

Mar 287

Henri-Lloyd's MAV Lite 2.0: A New Contender in Performance Shells for the Modern Sailor

The iconic British brand unveils its latest foul-weather gear, promising comfort and protection for the demanding conditions of competitive sailing.

Mar 273

Henri-Lloyd's MAV Lite 2.0: A New Contender in Performance Shells

The iconic British brand unveils a revamped lightweight foul-weather jacket, aiming for the sweet spot of protection and agility for the modern sailor.

Mar 274

The Shifting Sands of Kiwi Sailing: YNZ's Membership Model Under Scrutiny

New Zealand's unique club-centric funding structure for Yachting New Zealand faces a critical review, potentially reshaping how the sport is governed and financed in a nation synonymous with sailing excellence.

Mar 177

The Kiwi Conundrum: Is New Zealand's Yachting Foundation Rocking the Boat?

Yachting New Zealand's unique club-centric membership model is under scrutiny, raising questions about the future funding and growth of competitive sailing in a nation synonymous with maritime excellence.

Mar 179

New Zealand's Sailing Foundation Under Scrutiny: A Model for the Future or a Relic of the Past?

Yachting New Zealand's unique club-centric funding model, a bedrock of the nation's sailing prowess, faces a critical review amidst evolving demands for sport development.

Mar 178

The Kiwi Conundrum: Is YNZ's Club-Centric Model Running Aground?

New Zealand's unique sailing federation structure, reliant on club fees rather than direct member subscriptions, faces scrutiny amidst calls for a more robust and sustainable funding model.

Mar 169

Henri-Lloyd Docks with Prometheus: A Strategic Play for Performance and Pedigree

The iconic British apparel brand aligns with the UK's premier sailing school, signaling a commitment to grassroots development and high-performance training.

Mar 1111

Henri-Lloyd Docks with Prometheus: A Strategic Move for Performance Training

The iconic performance apparel brand pledges support to the UK's premier sailing school, signaling a renewed focus on foundational skills and future talent development.

Mar 117

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